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Flirt

Flirt, Stone Lithograph, c.1900, 25.25" x 12"

With added text "Grand Prix Paris 1900", bottom left.

Mucha’s Flirt is a small-format Art Nouveau advertising lithograph created for Lefèvre-Utile, the famous French biscuit company often abbreviated LU. It is one of Mucha’s more charming commercial designs: a refined, intimate image rather than a grand theatrical poster, originally intended as a point-of-sale display for a biscuit brand called “Flirt.”

This is the 2nd State printed in 1900, after Lefèvre-Utile won a Grand Prix at the Paris Exposition Universelle.

(The first state was printed in 1899.)

Paris: Imp. F. Champenois

SKU: M-MUCHA-126001 Artist: Tag:
Nicole Wolff
Gallery Director

Mucha was famous for his commercial posters, which had a wide audience, but he also worked in a variety of other media, including furniture, jewelry, and theatrical sets. He mostly worked in Vienna and Paris but was also in Chicago, where he taught at the Art Institute, from 1904 to 1910. There, he introduced his interpretation of the "new art" to a United States audience. The densely patterned posters epitomize the Art Nouveau interest in natural forms, decoration, and a rejection of the anonymity of mechanical production.